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Fintech: SavvyFi's latest SEC filing draws our attention
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Updated 22 March 2024 - target upped to $300K. 'Could go higher.-Ed.

BRENTWOOD-BASED fintech growth company SavvyFi (Savvy Financial Inc.), with impetus from Series A funding completed in 2022, continues to ramp adoption of its platform, which is used to create college-savings, student-loan repayment accounts and other benefits for employers who provide them for their employees.

Yesterday, nearly seven years after SavvyFi's conception, Co-founders Jeffrey Hull, CEO, and Stephen Cretin reported to the SEC a new equity-security offering, with an initial $35K in from one investor.

This week's modest filing might a harbinger of future investment news.

After all, in June 2022 SavvyFi made a similar filing for $30K in financing.

Then, within 90 days after that SavvyFi announced its completion of the company's $4.9MM Series A round.

Susan Mason
Aligned Partners

The 2022 Series A was led by Los Altos-based Aligned Partners.

Aligned Co-founder and Managing Partner Susan Mason is listed on the Feb. 15 filing as a member of the SavvyFi board of directors.

Sparq Capital of Palo Alto is among other minority investors in SavvyFi, as are Nashville-area individual investors and advisors David Newman and Robert Grajewski, according to their respective LinkedIn pages today.

The SavvyFi website includes well-mapped information regarding how it grows its business by addressing needs of students, families, employers, employees and benefits broker-advisors. Be sure to catch the blog.

CEO Jeffrey Hull
During Compt interview

In addition, CEO Hull recent addressed issues of employer recruitment and retention needs, and student and family financial challenges in the current economic and policy environment, during this interview with a Compt Inc. moderator.

Asked by VNC today for his quick take on SavvyFi, FINTOP Capital Managing Partner Joe Maxwell replied, "'Love those guys -- mission- and purpose-driven."

Maxwell added that he sees SavvyFi as having chosen to target an important set of employer and worker/family objectives that are often viewed "clunky and often forgotten," and has responded with "a solution that reduces friction" that otherwise creates drag that has long hampered decision-making processes.

Reached today by VNC, CEO Hull was receptive to an interview in the near future. This story will be updated, as warranted.

Since announcing completion of the Series A in autumn 2022, SavvyFi has, according to LinkedIn records, added staff, including Head of Design Katherine Terrell, who orignally joined the firm to support customer experience and engagement. Terrell's prior experience includes posts with fintech AltoIRA, as well as with Edgenet, ChangeHealthcare, Mercury Intermedia and others.

CEO Hull is a native Texan who earned his MBA in strategy and entrepreneurship in 2017. At the University of Texas, he earned bachelor's and master's degrees in architectural and civil engineering, respectively. He, his wife and their young family reside in Franklin.

Stephen Cretin

Co-Founder Cretin heads-up SavvyFi's corporate development and partnership efforts.

He previously held a series of business and venture roles, and has periodically done private consulting across nearly two decades. He earned his bachelor's in psychology at Belmont University.

SavvFi SEC filings to-date are here. Previous VNC coverage of SavvyFi is here.

VNC research indicates SavvyFi advisors have included Nashville attorneys of Holland & Knight, which a year ago combined with Waller Lansden.

Other Venture Nashville fintech coverage is here. VNC

. last edited 0950 25 March 2024

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Tags: Alto, AltoIRSA, Change Healthcare, Compt, David Newman, Edgenet, education, financial services, fintech, FINTOP Capital, Helen Mason, Holland Knight, human resources, Jeffrey, Joe Maxwell, Katherine Terrell, Mercury Intermedia, Robert Grajewski, Savvy Financial, SavvyFi, Sparq Capital, Stephen Cretin, student debt, talent, training, Waller Lansden

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