[Updated] E-commerce sellers and others will want to know about this startup.
[updated] He has 'plenty of capital' and would probably relish deals for his existing or new verticals.
[Update] In 3rd outing, CEO focuses on technology for enterprises that 'don't go out of business'.
Serial entrepreneur says simplified offering is disrupting payments sector.
Serial entrepreneur Joe Maxwell among those enthusiastic about new FinTech focus.
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