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Articles related to marketing


Guest Column: Don't risk demoting your brand with Artificial Intelligence
Guest Column: Don't risk demoting your brand with Artificial Intelligence

It's early days in AI usage for content, but risks to brand are real and immediate.

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VocalBrain CEO eyes bootstrap, capraise options for vocal-training platform
VocalBrain CEO eyes bootstrap, capraise options for vocal-training platform

Founder-CEO's renewed focus on roles of voice and expression part of launch impetus.

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Christal Hector presses on toward TuneHatch beta, launch, capital raise
Christal Hector presses on toward TuneHatch beta, launch, capital raise

Startup CEO has an ear for music, mind for business, and her eyes on the VU Owen MBA finish line.

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Endeavor Business Media opportunistic buyer, ramps events, mulls capital
Endeavor Business Media opportunistic buyer, ramps events, mulls capital

PE-backed CEO's vision for Endeavor warrants keeping IPO among longer-term growth options.

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Startup 'Hypersence' seeks $2.5M to advance MemorySPEX + its platform
Startup 'Hypersence' seeks $2.5M to advance MemorySPEX + its platform

Michigan entrepreneur discovering Nashville's robust healthcare venture ecosystem.

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Venture Notes - July 7, 2020
Venture Notes - July 7, 2020

Music innovation push, startup scouts, fintech, Y-Combinator entrant, Angel Tax Credit takers, partnerships, exec moves, resources + more...

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COPILOT TRAVEL in Seed raise, eyeing Series A<br>to drive ticketing from any website or device
COPILOT TRAVEL in Seed raise, eyeing Series A
to drive ticketing from any website or device

New technology enables most website owners to get a piece of action in ticket-marketing arena.

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Blockchain startup <i>The Opinion Economy</i> maps token, ICO, equity offerings
Blockchain startup The Opinion Economy maps token, ICO, equity offerings

CEO maps next five years to ensure an extensible platform and array of options for owners.

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With Hank Ingram aboard, Brown Water Spirits raises capital for startup
With Hank Ingram aboard, Brown Water Spirits raises capital for startup

Another Ingram wades into entrepreneurial pool, preserving a bit of legacy.

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Local advisors: Punching Nun's Cecconi has advised 25+ portfolio companies
Local advisors: Punching Nun's Cecconi has advised 25+ portfolio companies

Her competitive spirit was partly honed by being a standout player in competitive sports.

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Nashville-based CrowdVest.co investment-target website cranks up
Nashville-based CrowdVest.co investment-target website cranks up

Regulatory changes spawn new entrants, one of which plants flag in Nashville.

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VNC Market Monitor Services
VNC Market Monitor Services

Research and services for VNC Members and prospective Members focused on Nashville and the Mid-South.

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New board member McCormick sees Emma's<br> upside prospects and its requirements
New board member McCormick sees Emma's
upside prospects and its requirements

[Updated] Advisor says Emma needs more people who have accelerated growth to and beyond $100MM sales.

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PYA Analytics keeps Healthcare emphasis, mulls eventual MD Radio capital raise or sale and welcomes opportunities in other verticals
PYA Analytics keeps Healthcare emphasis, mulls eventual MD Radio capital raise or sale and welcomes opportunities in other verticals

VTC PYA's long-standing 'dream' of attracting ORNL talent is paying off in varied forms.

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Jumpstart Foundry creates Healthcare fund, knocks accelerator model
Jumpstart Foundry creates Healthcare fund, knocks accelerator model

Vic Gatto and Marcus Whitney are creating an important fund, and exit accelerator universe.

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Venture Calendar 2015 - Updated
Venture Calendar 2015 - Updated

Updated No matter where you are in Tennessee, you'll want to consider many of these.

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VC's Lucro Marketplace for Healthcare solutions seeks array of partners
VC's Lucro Marketplace for Healthcare solutions seeks array of partners

[updated] Startup greenlighted with patient capital, golden Roladexes.

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TuLook Exchange eyes $1MM Seedcap for hyperlocal sharing platform
TuLook Exchange eyes $1MM Seedcap for hyperlocal sharing platform

Nashville startup has scenario for Seed and for a series of letter-rounds.

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Pitching flag Outdoors, RootsRated raises $3MM, with Series A underway
Pitching flag Outdoors, RootsRated raises $3MM, with Series A underway

VTC Chief of healthy-living media play in Outdoors, Healthy Living relies on mentors.

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Holland names Valentine as Centresource managing partner
Holland names Valentine as Centresource managing partner

[updated] 12-year-old interactive marketing and software company gets new chief.

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Mainsail Group capraise funds contract-marketing, alt-revenue startup
Mainsail Group capraise funds contract-marketing, alt-revenue startup

Initially targeting health systems, startup is advised by Harpeth Capital.

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CEO: Edgenet doubles-down on NVille as Tech 'beehive', but has concerns
CEO: Edgenet doubles-down on NVille as Tech 'beehive', but has concerns

Exec sees new digs, job growth, sales - plus cultural + media challenges.

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LaunchTN comment on Pando court filing
LaunchTN comment on Pando court filing

Dispute settled between LaunchTN and PandoMedia, parties announce.

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Venture Notes: EO-Nashville, Back Porch Group,<br> Sagents, PBM365, Frontier Capital, Tandum
Venture Notes: EO-Nashville, Back Porch Group,
Sagents, PBM365, Frontier Capital, Tandum

Updates on Endorsee, Sagents, Tandum, EO Nashville, PBM365, Back Porch Group, Exile.

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MedCenterDisplay advances Series B raise, sharpens digital-comm role
MedCenterDisplay advances Series B raise, sharpens digital-comm role

[Updated] President Aylward said he believes the market is now coming more in MedCenterDisplay's direction

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Gold Mobile seeks Nashville customers and capital for GoMo Health platform
Gold Mobile seeks Nashville customers and capital for GoMo Health platform

New Jersey-based engagement and loyalty company says Healthcare may become its sole focus.

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East Nashville business group advances brand and place-making agendas
East Nashville business group advances brand and place-making agendas

[Updated] There's fresh life in one of Nashville's most storied communities.

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Video Venture -- Nashville's HouseLens positions for Series A raise
Video Venture -- Nashville's HouseLens positions for Series A raise

[Update] Corporate IT technologist now CEO ultimately had to follow his passion for this startup

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Nashville's CrowdPC: $50MM on-tap<br>for global launch of computing platform
Nashville's CrowdPC: $50MM on-tap
for global launch of computing platform

[Updated 24 July 2014] Entrepreneurial venture apparently ceased operations.

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'City on Fire': Nashville.com licensed to local entrepreneurs for relaunch
'City on Fire': Nashville.com licensed to local entrepreneurs for relaunch

As its 20th draws near, local techies aim to breathe new life into flagship site

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Not Invented Here:<br>HealthPrize 'engagement engine' increases medication compliance
Not Invented Here:
HealthPrize 'engagement engine' increases medication compliance
A serial entrepreneur and a physician draw on behavioral economics and other fields
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BootstrapsX2: At BRS, Reed's plans for Idezi Group reflects IndieBiz realities
BootstrapsX2: At BRS, Reed's plans for Idezi Group reflects IndieBiz realities

After more than a decade as sole proprietor, an owner seeks a partner

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BIGnashville: Nashville Chamber aims to double its membership by June 30
BIGnashville: Nashville Chamber aims to double its membership by June 30
Awakened to an opportunity of surprising magnitude, the Chamber sets out to tell its story, anew.
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VenturePeople: Highly interactive Dave Delaney makes a move
VenturePeople: Highly interactive Dave Delaney makes a move
For all his talents, there's one thing social-marketer Delaney is not: A buzzkill.
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Atiba adds Cabedge Design team led by Chris Blanz
Atiba adds Cabedge Design team led by Chris Blanz
Award-winning Blanz brings added depth to Atiba's user-experience portfolio
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TNInvestco-backed startup 'Krush' raises $4.5MM for predictive-network entry
TNInvestco-backed startup 'Krush' raises $4.5MM for predictive-network entry
The Gina Ashe-Eric Satz team presses ahead in a potentially disruptive offering for the retail sector.
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TrueStartup: 'SourceYourCity' will beta in Frisco waters, then raise capital
TrueStartup: 'SourceYourCity' will beta in Frisco waters, then raise capital
Still pre-revenue and facing competitors, Neely Burks continues to execute
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Health online: Big City Docs plans to target Nashville consumers in 2012
Health online: Big City Docs plans to target Nashville consumers in 2012

An Owen grad and former Cybera exec puts his venture skills to work for an Alabama startup that's eying Nashville

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Emma's Smith preps for 2012 push; Weaver focuses on RoundingWell startup
Emma's Smith preps for 2012 push; Weaver focuses on RoundingWell startup

Veterans of one of Nashville's earliest digital startups set higher goals, and one sets-off for a new challenge

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Fortune's Force Five supports startups' crucial early sales efforts
Fortune's Force Five supports startups' crucial early sales efforts
This serial entrepreneur offers sage advice we might have missed if he hadn't tried Rotier's
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Ideas: Vandy student's sly EYES|ONLY service re-mixes upscale experience
Ideas: Vandy student's sly EYES|ONLY service re-mixes upscale experience
Vanderbilt undergrad aims to conjur 'magical' customer experience from blend of behavioral science and design
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Angels: Crom Carmichael will 'restock pond' after some 2012 venture exits
Angels: Crom Carmichael will 'restock pond' after some 2012 venture exits

[Updated 7 December 2013] Angel sees numerous exits ahead from among more on the 25 companies already in his portfolio

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Apple Inc.'s Herbold joins HealthTeacher drive<br>to make U.S. youth health 'cool & aspirational'
Apple Inc.'s Herbold joins HealthTeacher drive
to make U.S. youth health 'cool & aspirational'
HealthTeacher suddenly looks pretty 'cool and aspirational' as it drives to improve youth health
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NHCC panel: Nashville healthcare stakeholders must promote elsewhere
NHCC panel: Nashville healthcare stakeholders must promote elsewhere
Financing the deal conferees make a point about telling Nashville's story, again.
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Dalcon and C7 Technologies put new alliance in context
Dalcon and C7 Technologies put new alliance in context

One CEO says 'meaningful use' may be the Y2K of this decade, and these firms see opportunities

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'Pinky Gonzales' meets the digital Age of Fanatics
'Pinky Gonzales' meets the digital Age of Fanatics
Operating under a brand name for a decade or more, this Nashville marketing and innovation guru seems to have earned his spurs
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HealthDataSource unveils advisors for health data startup
HealthDataSource unveils advisors for health data startup
Latest health data entry aims to help providers determine demand for services and facilities.
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Venture Notes, March 26, 2010
Venture Notes, March 26, 2010

A Nashville MoonPie? Plus, a Claritas exec on i-couponing and Innova walks away from an interesting technology

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DMA taps Buffkin Group to find CEO to face Digital Era
DMA taps Buffkin Group to find CEO to face Digital Era
Local executive recruiter gets high-profile challenge to secure leader for major trade association serving half the Fortune 100
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'Voodoo venture valuations', other truths told at Forum
'Voodoo venture valuations', other truths told at Forum
Hopes fired, worst fears confirmed in latest iteration of the art form known as venture panels
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'Mobile' startups targeted by incubator in Chattanooga
'Mobile' startups targeted by incubator in Chattanooga
Pace of startup's investments will be determined by success of FFA round now underway
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Medical Trade Center would expand Convention Center
Medical Trade Center would expand Convention Center
New 12-story tower will crown Nashville Convention Center. That's Crow Holdings' Bill Winsor at left.
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Osborn: Nashville Medical Trade Center advancing toward announcement
Osborn: Nashville Medical Trade Center advancing toward announcement
While a Cleveland, Ohio, project's been rocked by controversy, 1.5 million sq. ft. facility still seems a "go" for Downtown Nashville
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Frist:  Quorum alliance, M&A to boost HealthStream 'earnings power'
Frist: Quorum alliance, M&A to boost HealthStream 'earnings power'
HealthStream seems ready to use its cash to innovate or acquire products, buy companies and sell more aggressively alongside its partners
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CEO:  Healthcare Management Systems passing $75MM mark
CEO: Healthcare Management Systems passing $75MM mark
PE-backed HMS acquires technology from undisclosed company, aims to leverage Stimulus funding for further momentum
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With NEC running, Echomusic execs launch Rockhouse
With NEC running, Echomusic execs launch Rockhouse
[Updated] With the Nashville Entrepreneur Center unveiled this morning, this entrepreneur is turning his sights to a venture in entertainment
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$40MM in 'lumps':  PassAlong demise spurs entrepreneur onward
$40MM in 'lumps': PassAlong demise spurs entrepreneur onward
Dave Jaworski has his hands in at least three new ventures, and is out on the money trail again, undeterred
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'We are Music City' Entrepreneur Campaign launches
'We are Music City' Entrepreneur Campaign launches

[Updated] The Nashville Area Chamber and its allies are unleashing an Entrepreneur Center, brand and marketing campaign

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Duthie sells e-learning biz to May's bytes of knowledge
Duthie sells e-learning biz to May's bytes of knowledge

UPDATED A long-standing friendship, economic pressure and the vagaries of family business are among factors cited in the sale.

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InvestTennessee: State launching biz-development site
InvestTennessee: State launching biz-development site
The State and its public-private partners are launching a website to advance economic-development objectives
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Tech Startup:  O'Connell launches SearchViz
Tech Startup: O'Connell launches SearchViz

Tech guru, civic activist and talkshow host, this Nashvillian sets out on a new quest

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Nashville execs say they'll launch 'smoke-free cigarette'
Nashville execs say they'll launch 'smoke-free cigarette'
In another push for success, two Euro execs say $20MM will put their innovation over the top
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Strategics: Nashville's Emma invests in New Zealanders
Strategics: Nashville's Emma invests in New Zealanders

Rapidly growing e-mail campaigner buys into firm with messaging savvy and its own budding international following

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Startup:  ArtistOne aims to unseat Nielsen for download data services
Startup: ArtistOne aims to unseat Nielsen for download data services
Nashville's converging entertainment and technology continues to draw entrepreneurs who don't know it 'can't be done'
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NV entrepreneur preps 'game-changing' tech for Sports-Entertainment
NV entrepreneur preps 'game-changing' tech for Sports-Entertainment

A transplant to Nashville, this former attorney is extending his entrepreneurship with digital delivery of 'live' entertainment

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