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VNC Member News: RelevantAssets® names management team, sets capital raise, targets Corporate Real Estate performance
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CRE Technologies, Inc., dba RelevantAssets, announced the formation of an expanded management and development team, as well as plans to raise $400,000 in private capital to accelerate marketing of the company's software and services for Fortune 500 companies and beyond.

RelevantAssets provides actionable intelligence for enterprises to optimize the financial performance of their real estate portfolios.

RelevantAssets software and services generate three distinct streams of revenue: InSight, a financial performance management portfolio analysis engagement, including enterprise data integration; InFocus, a SaaS (Software-as-a-Service) platform that provides continually updated enterprise decision dashboards for corporate stakeholders on a recurring subscription basis; and, InForm, a series of targeted cost-saving and spend management engagements guided by leading subject matter experts.

David Mills, chairman of RelevantAssets, said in the company’s press release today, “Building on years of in-depth discovery with more than 100 enterprises and prototype implementations of our solution, encompassing 13,000 properties and over 70 million square feet, we have just completed the formation of the management and delivery teams essential for immediate and sustainable success. These are challenging times for corporations grappling with the imperative of generating more value and reducing risk within their corporate real-estate holdings. Our team’s broad and deep expertise in Corporate Real Estate, Corporate Performance Management and SaaS Applications connect the pieces of a complex puzzle.”

The capital raise is being coordinated by Kent Elmer, Interim CFO and the managing partner of TechCFO, an Atlanta-based Inc. 500-listed company that provides CFO-level services for technology and biotechnology companies; and Clark Liddell, the Nashville-based principal of JW Partners LLC, a strategic consulting and private investment firm.

Mills explained, "RelevantAssets previously raised $1.1million in private capital to understand the complexities of the market, develop the business model, build the application prototype and identify and enroll this team. We have continued through the recession to engage with corporate executives, pressure-testing our value proposition in the most challenging environment."

Kent Elmer said in today’s announcement, “When looking for success in an early stage venture, a couple of criteria are critical: passion and industry knowledge of management, a large industry with a definable problem, and an effective and scalable solution. RelevantAssets hits on all three of these criteria. I signed-on enthusiastically because I believe this company is in a position to be the predominant player in a significant market.”

Core members of the RelevantAssets management and development team announced today are:

David Mills is Founder and CEO. He has an extensive background in commercial real estate, managing and operating Mills & Company for more than 17 years. His background also includes corporate real estate consulting and commercial banking. 

Kent Elmer is Interim CFO.  He is managing partner of TechCFO, an Inc. 500-listed company that provides CFO-level services for technology and biotechnology companies. Following Arthur Anderson, he has served in senior leadership positions with a variety of technology-focused enterprises for more than 18 years.

David Giannetto is Corporate Performance Management lead. He is Founder and CEO of The Telos Group, Basking Ridge, NJ.  Clients have included American Express, FujiFilm and Kelly Services, among others.

Larry Barkley is Corporate Real Estate lead. He is Founder and principal of Barkley Advisory Group LLC, Chicago. He previously served CoreNet Global, Deloitte, and others.

Michael Dunham is Technology and SaaS development lead. He is Principal Consultant at SCIO SaaS Applications Consulting which operates from San Jose, California, and Michoacán, Mexico.

Clark Liddell is Strategic Advisor for Special Projects. He is the Nashville-based principal of JW Partners LLC, a strategic consulting and private investment firm. He has held senior product and service-development roles for FedEx, Edgenet, eFuel, and others.

Dave Giannetto said of RelevantAssets, “For some time, the market has recognized that better performance ultimately requires delivering better information to executives and managers, wherever that intelligence is needed.  Portfolio managers who have not acted on that imperative are paying the price.  RelevantAssets delivers a focused solution that uses information to drive performance and manage costs, in an area that has been notoriously difficult to manage and notoriously expensive – Corporate Real Estate.  It is a holistic solution that uses information as the glue to link technology, people and processes to improved performance.  RelevantAssets is a proven set of technology and services that transforms into reality what has only been a theory for most executives."

Larry Barkley observed:  “When executives view corporate real estate as only expense or overhead, they're discarding value they could realize by applying to their portfolios the management rigor and decision-support resources we routinely see put to work on the investor side of commercial real estate.  RelevantAssets offers management rigor and metrics to support a true performance measurement and decision support environment. I know of no other solutions that are available to management. RelevantAssets also melds the SaaS application benefits with the decision support capabilities of a data warehouse, all supported by subject-matter expertise and advisory services.  I know that this represents a fresh, affordable and coherent response to an un-met need.”

Mike Dunham spoke from the technology vantage, explaining:  “Today more than ever, management expects unified corporate data pools, dashboards, and reporting tools that can help to analyze an area of concern on the fly. By providing advice and a window into this area, RelevantAssets will raise the profile of real estate assets, its manageability, and cost controls, providing visibility on potential gains.  The emergence of Software-as-a-Service and Cloud computing, plus RelevantAssets blended model of qualified performance advisory and custom information services delivered by applications is very much what I see happening to top level professional services in the near term. I don't believe it would be possible to deliver effectively and honestly any other way.  I am very excited to be a member of a team willing to step back and look at this area from a new perspective, bringing deep experience to bear.”

Clark Liddell said of the venture, “RelevantAssets software tools and advisory services are tightly aligned with the demand for proven tools and data-driven intelligence for corporations. Given the intensive product and process modeling RelevantAssets has undertaken with major corporations, and the extraordinary vision and sustained commitment that continues to drive this venture forward, I am privileged to be a part of this team.”

Mills went on to say, "Corporate real estate performance is a complex and multi-dimensional challenge in the best ofcircumstances.  In today’s world it is vital that the dimensional components work in harmony. This management and development team has the greatest depth of knowledge and experience to make these pieces fit on behalf of our clients and our investors.  Working with this team is a pure joy."

The company's robust technology solution, business-process and financial consulting services, analytics and performance-improvement services are designed to overcome reporting and communications barriers among corporations' often-isolated or "siloed" divisions and departments, while facilitating management communications among corporations’ internal stakeholders and external subject-matter expert service providers, among others.

RelevantAssets® is a registered trademark of CRE Technologies, Inc. For further information about RelevantAssets, please contact David Mills at (615) 671-4311 (
dmills@cretechnologies.com).  For further information about the capital raise, please contact Clark Liddell at (615) 545-6542 (clark@jwpco.com) or Kent Elmer at (678) 516-9821 (kent.elmer@techcfo.com). ►

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Tags: angel investors, Barkley Advisory Group, Clark Liddell, commercial real estate, consulting, CRE Technologies, David Gianetto, David Mills, JW Partners, Kent Elmer, Larry Barkley, Michael Dunham, RelevantAssets, SaaS, SCIO SaaS Applications Consulting, Software as a Service, software development, TechCFO, The Telos Group, venture capital

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