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Gold Mobile seeks Nashville customers and capital for GoMo Health platform
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CEO Bob Gold

GOLD MOBILE has targeted Nashville and the Mid-South for introduction of its GoMo Health patient-engagement offering and has a pilot program underway with an undisclosed healthcare provider in the region, CEO Bob Gold told VNC.

New Jersey-based Gold Mobile is simultaneously raising $5MM to $10MM in equity capital to fund growth, with about 55% of proceeds from the raise going to fund marketing for its healthcare line of business. It is in touch with potential investors in the Nashville area, Gold confirmed.

Healthcare is the priority strategic focus for Gold Mobile and could become the company's largest or even its sole focus going forward, Gold emphasized. Its healthcare marketing is currently focused on Nashville and the Tennessee-Kentucky area generally, as well as on Texas, New York state and Pennsylvania.

Gold Mobile overall has about 70 enterprise clients and about 30 employees. The three-year-old healthcare line of business has more than a dozen clients, most of which are Medicare/Medicaid managed-care organizations (MCOs) and a few hospitals, said Gold. The Health line of business is led by Managing Director Drew Kearney. Nashville-based resources include market-development consultant Janice Reese.

In this and previous capital raises, investors have been mainly Angels, with participation by one New York-based institutional, Klingenstein & Fields, said Gold. Gold Mobile is a dba for Gold Group Enterprises.

Asked about competitors, Gold cited only GetWellNetwork, explaining that he believes the GoMo Health model is distinguished by its proactive technology-enabled "concierge" relationships with patients. PE firm Welsh Carson announced its acquisition of GetWellNetwork in January 2013, on undisclosed terms. Welsh Carson is also an investor in Nashville-based Navihealth.

Though currently emphasizing growing its Healthcare business, Gold Mobile also serves the hospitality, retail and food-services/QSR verticals, according to its website.

Prior to forming Gold Group, Gold, now 56, was president of Starpoint Solutions, which he grew from startup to an $80MM-revenue company, with a stake-sale along the way to Goldman Sachs and other investors, he confirmed earlier today.

Gold earned a master's in computer science at Fairleigh Dickinson University and a degree in economics at Rutgers University. His LinkedIn is here. VNC

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Tags: capital raise, GoMo Health, healthcare, hospitals, information technology, investment, Klingenstein & Fields, loyalty, managed care organizations, marketing, MCO, NaviHealth, patient engagement, software, Welsh Carson

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