Tags: advertising Backbone Media biking brand management Brian Wleklinski CentreSource Dawson Wheeler digital media Gordon Seabury Greg Williams Haley Devlin hiking information technology Jasdeep Garcha Laurel Creech leadership Lou Dzierzak Mark McKnight marketing media Nashville Software School Nicholas Holland Outdoor Industry Association outdoors outfitters Populr publishing Rock/Creek RootsRated software Stephen Culp Surge Toad and Company trail running Vanderbilt University Medical Center